Hyundai Material Handling

I have always taken pride in creating digital experiences that not only honor a brand’s legacy, but also push that brand forward. When Hyundai’s Forklift Division, Hyundai Material Handling, tasked us with revamping their website, we faced a unique challenge—modernizing their online presence while maintaining alignment with Hyundai’s established brand identity. More than just a facelift, the new site needed to serve as a powerful sales tool, effectively showcasing product advantages, specifications, and dealership locations to drive conversions.

Merging Functionality with Brand Integrity
Our goal was clear: create a highly visual, easy-to-navigate website that elevates Hyundai Forklifts while reinforcing the strength of the Hyundai brand. We streamlined the site’s structure, implementing an intuitive color-coded filtering system to help users quickly find the right forklift for their needs. Paired with engaging visuals and simplified, compelling copy, the new design strikes a balance between aesthetics and functionality.

To further enhance the user experience, we introduced an interactive savings calculator, allowing buyers to compare the long-term cost benefits of electric forklifts versus traditional LPG and diesel models. This tool not only empowers customers to make informed decisions but also positions Hyundai as a forward-thinking industry leader.

Results: A New Standard for Hyundai Material Handling
The response from Hyundai’s stakeholders was immediate—the new site was embraced as a major step forward and quickly became an essential resource for both dealers and customers. The redesign has set a new benchmark for Hyundai Material Handling, shaping the foundation for future digital initiatives. Based on the success of the website launch, we were awarded several other marketing projects including trade publication ads, print collateral and tradeshow materials.

Additionally, the “Get Real. Get Hyundai.” tagline—featured prominently on the website—has already been integrated into trade magazine ads and upcoming trade show materials, further solidifying the brand’s bold, confident positioning in the market. By blending modern design, strategic messaging, and interactive tools, we helped Hyundai Forklifts not just refresh their website, but redefine their digital presence—turning it into a powerful marketing and sales engine.