Stratix

Repositioning for the Future
When Stratix, the largest pure-play managed mobility service provider in North America, approached Atomic Wash, they had a clear challenge—modernizing a 35-year-old B2B brand to reflect their current industry leadership and set the stage for continued growth. Our task was to revitalize their brand identity, refine their messaging, and develop a digital presence that would enhance engagement and drive business forward.

Defining the Stratix Voice
Leading the design and content development, I played a key role in crafting an in-depth Brand Blueprint to uncover the essence of Stratix. This process allowed us to develop a compelling and relevant brand voice, a powerful tagline, and sharp sales messaging that clearly communicated their value proposition. I was also instrumental in an extensive logo exploration, ensuring that the final design resonated with stakeholders and reinforced the company’s expertise and innovation.

Showcasing the Brand’s Strength
Once the brand direction was locked in, I led the design and content development of a high-impact, user-focused website that positioned Stratix as the hero. The new site streamlined the company’s extensive capabilities, featured strong calls to action, and provided a seamless experience for customers.

Turning Employees into Ambassadors
To ensure a successful rollout, we worked closely with Stratix’s marketing team to develop a comprehensive brand launch strategy, including: email campaigns, direct mail initiatives, social media activations, and event marketing materials. By aligning every touchpoint with the new brand identity, we transformed employees into brand ambassadors, garnered industry attention, and reignited excitement around Stratix.

A Stronger Brand, Measurable Impact
The response to the rebrand was immediate and overwhelmingly positive. Key stakeholders embraced the new identity, leading to increased investment in brand initiatives. Within the first month, the new website drove significantly higher SEO results, reinforcing Stratix’s position as an industry leader.

By leading the design and content development of a bold, modern brand identity and seamlessly integrating it across all digital and marketing channels, I helped Stratix elevate their presence, strengthen customer engagement, and position themselves for long-term success.