Overview
When Clinically Home approached us, they weren’t just another healthcare start-up. They had something truly disruptive: a clinically validated system capable of delivering hospital-level acute and post-acute care directly in the home—safely, effectively, and at a fraction of the cost. It was a bold concept with enormous implications, but they needed a brand that could communicate the power of that idea with clarity and credibility.
Atomic Wash was chosen from a competitive field to serve as their agency of record—a responsibility we didn’t take lightly. From day one, we knew the brand had to be as innovative and trustworthy as the service itself. As Creative Director, I led our team in crafting a visual identity that distilled a complex value proposition into a simple, memorable idea: a hospital in your home.
The logo became the cornerstone—clean, modern, and grounded in the dual promise of advanced clinical care and the comfort of home. But this was more than just design. It was about creating a foundation that could scale with the company as it grew from start-up to acquisition.
And grow it did. With a clear, compelling brand in place, Clinically Home gained traction quickly—culminating in its acquisition by Amedisys. For us at Atomic Wash, it was a rewarding project that demonstrated the power of strategic design to shape perception, drive growth, and support transformative ideas in healthcare.
