Fraud Detect

When First Data became our client at Atomic Wash, they were already a financial giant—but shifting from payment processor to global payments technology leader meant they needed to tell a much bigger, smarter, more relevant story.During our tenure as the “go-to” agency for First Data, we handled some of their most sensitive, mission-critical initiatives—none more visible or high-stakes than the launch of Fraud Detect®, their purpose-built, next-gen fraud detection system.

The Challenge
Fraud is invisible. The threat is real but abstract. Our job was to make it tangible—and make First Data’s solution the clear, confident answer. We were tasked with a multi-tactic campaign to do three things: build awareness, establish competitive advantage, and generate high-value leads.

The Strategy
We didn’t just advertise—we orchestrated a full-on visibility takeover.

We blanketed JFK, LGA, and SFO airports with bold visuals, sharp messaging, and can’t-miss creative. You couldn’t fly without seeing Fraud Detect®—and that was exactly the point. We paired that with a LinkedIn blitz targeting senior-level eCommerce and fraud prevention pros. Then layered in smart, credibility-building media placements—print and digital in The Wall Street Journal and Delta Sky Magazine—to hit decision-makers at every altitude.

The Results
2018 Midas Award Winner
Spiked brand awareness in key verticals
Overdelivered on all KPI’s
Delivered multiple enterprise-level sales leads
Cemented First Data’s position as a fraud and security solutions leader