Impact Environmental

At Atomic Wash, we always thrived on telling compelling brand stories, and Impact Environmental presented us with an exciting opportunity to redefine their narrative. With over 25 years of innovation in environmental engineering, waste management, and remediation, they had built an impressive legacy—but their marketing materials didn’t fully capture their leadership and expertise. That’s where we stepped in.

A Sales Tool That Delivers
Impact Environmental needed a capabilities brochure that would serve as a powerful sales asset in the competitive waste management and remediation market. Our approach was strategic—we began by identifying their core messaging through in-depth discussions with key stakeholders. The result? “Welcome to Solid Ground.” This tagline encapsulates their reliability, expertise, and commitment to excellence.

Visually, we ensured the brochure was just as strong as the message itself. A two-day photoshoot across NYC’s five boroughs provided authentic, high-impact imagery, while a clean, sophisticated design reinforced the brand’s professionalism. The outcome was a polished, compelling piece that not only told their story but also drove results—directly contributing to an improved close rate and establishing a new benchmark in their industry.

Bringing the Brand to Life Online
Following the success of the capabilities brochure, Impact Environmental entrusted us with an even bigger challenge—developing a website that would unify and showcase their full scope of services. This required a deep dive into their history, processes, and unique value propositions.

Using the strong visual and branding elements we established in the brochure, we crafted a responsive, visually striking website that provides a seamless user experience. A major breakthrough in the project was helping name and structure their proprietary waste management methodology—the EDEN Process—which highlights their efficiency and cost-saving innovations.

The final product? A website that truly embodies the spirit of Impact Environmental—solidifying their position as a key industry leader in the NY metro area. The synergy between the print and digital assets has transformed their brand presence, proving that great storytelling, backed by strategic design, can drive real business impact.